The Ultimate Fishing Experience is produced to have both entertainment and informational value. The series follows Lund Boats Pro Staff on their fishing journeys. The host will share with the audience their lifestyle and fishing strengths, while using their Lund Boat as a centerpiece for them to do what they do and be successful on the water. The series is balanced between hardcore fishing information, human interest and an in-depth look at how the Lund Boats pro-staff anglers use and are rigged for their passion on the water. The programs are shot on each pros home turf to provide the audience real, useful and entertaining information available only through this format.